Wayne Deakin

Wayne Deakin is Global Principal at Wolff Olins

In search of that special sauce

Detail is everything in design, providing the magic that elevates an average project into something brilliant and charming. So why, asks Huge ECD Wayne Deakin, is it so often overlooked in digital design?

Facebook’s Meta facelift

Can a new name signal a fresh start for the troubled social media giant, and what are the hidden challenges Meta faces in its grand plan for reinvention, asks Wayne Deakin

In praise of hybrid creativity

We may have talked about the benefits of the creative polymath for centuries, yet most agencies keep their talent frustratingly siloed, says Wayne Deakin, ECD, EMEA at Huge. And it’s to the detriment of what brands need today

The joy of friction

Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing