Wayne Deakin

Wayne Deakin is global principal at Wolff Olins. He writes for CR on technology, advertising and design

Inside Wolff Olins’ new branding

For designers, taking on the branding of their own company is a complicated task. Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge

How brands can navigate a hybrid future

As new and exciting opportunities emerge in the digital space, brands need to connect the various worlds we live in more than ever. The only way to do this is to think in human terms, not transactional ones

In search of that special sauce

Detail is everything in design, providing the magic that elevates an average project into something brilliant and charming. So why, asks Huge ECD Wayne Deakin, is it so often overlooked in digital design?

Facebook’s Meta facelift

Can a new name signal a fresh start for the troubled social media giant, and what are the hidden challenges Meta faces in its grand plan for reinvention, asks Wayne Deakin

In praise of hybrid creativity

We may have talked about the benefits of the creative polymath for centuries, yet most agencies keep their talent frustratingly siloed, says Wayne Deakin, ECD, EMEA at Huge. And it’s to the detriment of what brands need today