CR’s advertising correspondent Ben Kay muses on the crafting of copy for ads and the role this has in the wider creation of a campaign
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
As brands look to automate customer interactions and even creative processes, writer Nick Asbury and writer/strategist Russell Davies (both humans) discuss some of the implications – in a conversation covering writing, speech, taglines, boat trips and unexpected items in the bagging area.
Following his recent CR article on copywriting and social media, we talk to Nick Asbury about writing, technology and @botconference, his Twitter bot that posts live updates from a non-existent conference – and poses questions about how language works in the process