How dyslexia-friendly fonts are rewriting the book
We talk to the team behind Lexend, a typeface that is making reading easier for those with dyslexia, and explore whether all fonts should be designed with accessibility in mind
Why UX writers need to be chameleons
As UX writing continues to grow, we hear from Foolproof’s Jennifer Thompson about whether long-form ever works when writing for an interface, how UX writers can satisfy accessibility criteria, and how language feeds into dark UX
The art of writing a brief
We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them
Why do we all use the same buzzwords?
When talking about creative people and work, we often use stock phrases and words to describe things. So how do we make sure our ‘blue sky thinking’ is understood?
Why brands are embracing the language of Gen Z
Brands both large and small are leaning into a more subversive tone of voice to appeal to Gen Z audiences. But does the trend suggest we need to rethink our obsession with age demographics altogether?
The serious business of wordplay
The power of puns is all too often overlooked in advertising, argues We Are Pi ECD Rick Chant, who points out that they can be political as well as amusing
André Felipe and Flavia Menezes’ ode to the typographic poster
Typo/graphic posters is an archive of nearly 9,000 posters from 42 countries. Here founder André Felipe talks about what the project has meant to him
Titi Finlay on social, storytelling and sneaker culture
The social media maven and artist discusses the importance of social and content in getting audiences to “believe” in brands, plus how an obsession with sneakers has guided her career
Why words can make or break brands
We speak to Rae Boocock at content and communications agency Sonder & Tell about the ongoing battle to avoid clichéd language, and why storytelling isn’t just for the marketing team
How to write a great advertising slogan
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
How Kyra is rewriting the rules of video
Pitching itself as a TV network for Gen Z, Kyra is the brains behind fashion-focused YouTube shows PAQ and NAYVA. We talk to Creative Director Kaio Grizzelle about writing for real-life content, and finding inspiration everywhere from haute couture to Geordie Shore
Five Oceans in a Teaspoon is an ode to visual poetry
The book is the result of a longtime collaboration between poet Dennis J Bernstein and designer Warren Lehrer, featuring over 200 type-based poems that span everything from Alzheimer’s to war and peace