Want to persuade the C-suite to keep creative work in-house? Directors decide between in-house or agency based on four factors: timeliness, quality, effectiveness and cost. If you can anticipate those four factors with the right evidence, you’ll build your creative authority in the business, and persuade directors to trust your team to deliver the work. So, what evidence do you need?
When you initiate a new creative project, do you start with a concrete vision of the end result? Do you have a clear idea of what it will look like, how it will function, who will use it, and which problems it will solve? Your answers to these questions could determine which project management methodology […]
When I utter the words ‘project management’, I’m guessing that most creative types are tempted to tune out instantly. Who can blame you? You’d rather spend your time manipulating pixels and building campaigns than mapping predecessors and contingencies. But what if I told you that by tuning in to those two little words a little […]
“So, what will the creative team be working on next month?” No matter how many times you sit opposite your CMO or director and hear this question, it never ceases to elicit discomfort. You, as a creative manager, want to give an accurate, detailed response that proves you’re on top of things – that you […]
Creative Leaders 50
An annual scheme from Creative Review, in
partnership with Workfront, to celebrate, educate
and inspire those who are leading creative
businesses, organisations and teams.