Latin America loves dads in pants

Among the great hazards of hot weather – middle-aged men wandering about the house in their pants. An air conditioner campaign featuring just that is one of the the big winners at one of Latin America’s top ad awards festivals

Among the great hazards of hot weather – middle-aged men wandering about the house in their pants. An air conditioner campaign featuring just that is one of the the big winners at one of Latin America’s top ad awards festivals

The Dads in Briefs campaign for BGH air conditioning has won El Gran Ojo (the Grand Prix) in the audio-visual category of El Ojo de Iberoamérica. Here’s the English language version

Agency: Del Campo Nazca Saatchi & Saatchi
Director: Nico & Martín
Production Company: Primo Buenos Aires

 

Other winners include My Blood is Red and Black, a blood donor campaign by Leo Burnett Tailor Made for Hemoba (the blood bank in Brazilian state Bahia). The agency enlisted the help of local football team EC Vitoria, persuading them to change their kit from red and black stripes to red and white.

 

The interactive category was won by DDD Brazil for C&A. Fashion Like installed racks in the clothing shop which registered how many Facebook likes a garment had been given

 

In print, JWT Argentina was a winner for its Flags campaign for Mercado magazine

 

And Young & Rubicam Mexico won for this hard-hitting Save the Children campaign about the the sad fact that 70% of abused children grow up to become abusive adults

 

Full details on all the winners here

 

 

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