Make-up artist and YouTube star Lauren Luke has shot a film for domestic violence charity Refuge, which sees Luke talk her viewers through how to cover up bruises and cuts…
The film, created by BBH London, uses Luke’s familiar, personable style to shocking effect as we see her showing how to cover a black eye and bruises and cuts to her chin and mouth. The video ends with the statistic that 65% of women who suffer domestic violence keep it hidden, before giving the url refuge.org.uk/lauren, where viewers can find information and support.
Agency: BBH London
Creative director: Pablo Marques
Creatives: Jack Smedley, George Hackworth-Jones, Stephen Noble
Production company: Lauren Luke
Directors: Wesley Hawes, Gary McCreadie
Editing: The Mill