LDF 2017: Camille Walala’s colourful castle brightens up Broadgate

Villa Walala by Camille Walala for London Design Festival. Photographs: Andy Stagg

Designer Camille Walala has applied her Memphis-inspired graphics to a pedestrian crossing, a houseboat and a multi-storey building in Shoreditch.

Her latest project is London Design Festival’s landmark installation for 2017: a multicoloured inflatable castle in the middle of Clerkenwell.

Villa Walala is described as “a boisterously colourful and invitingly soft-touch structure”. It is made from digitally printed PVC, vinyl and nylon and is designed to encourage passers-by to “step away from the everyday”.

The colourful design is a bold contrast with the office blocks and concrete buildings nearby: “I wanted to create something that played to this idea of escaping the office and letting off steam, but which was also a surprising contrast to the architectural context – something colourful and playful that would make the people of Broadgate stop and smile,” says Walala.

The installation is positioned to be visible from as many nearby buildings as possible and aims to remind us of “the power of play to relax and refresh us in a fast-paced and often stressful world”. It is on display at Exchange Square in Broadgate until September 24.

Villa Walala by Camille Walala for London Design Festival. Photographs: Andy Stagg

Click here to read our pick of 10 things to do at London Design Festival or see londondesignfestival.com for a list of events taking place around the capital this week.

More from CR

10 things to do at London Design Festival

London Design Festival kicks off next week with over 400 events taking place in nine districts across the capital. We’ve rounded up 10 great things to see and do – from an exhibition of rare graphic works by Otl Aicher to a showcase of Indian design and a talk from Harry Potter designers MinaLima… Enjoy […]

Polaroid Originals: the revival of the classic instant camera

Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2. We talk to creative director Danny Pemberton about returning to the name and how he turned to the classic Polaroid archive to created the identity for the new brand.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency