Leeds United unveil new badge and it all kicks off

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity mirror,” says Craig Oldham

Every football season brings about the inevitable controversy: unbelievable transfers (for unbelievable money), new refereeing gizmos (such as the omnipresent evil lord VAR), and, of course, the club re-brand. And when it comes to the latter, Leeds United have sealed this season’s honours in record time with a re-brand that’s going to take some beating.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

Buy the issue


Vauxhall, London


London, England