One of my favourite pieces of work in this year’s CR Annual was a poster campaign for Inter Milan football club. The studio behind the work, Leftloft, has been working with Inter for a couple of years, so I thought readers might like to see more of what they have been doing for the club
The ‘Ci Vediamo a Sansiro’ (We’ll see you at (Inter’s ground) San Siro) poster campaign (one above, featured on p81 of The Annual) has been running since the beginning of the current season.
It uses black and white or duotoned shots of current players with a diagonal blue and black band (blue and black stripes being Inter’s colours) and strong type to create something of a retro feel in a bid to attract fans back to matches (the Italian league has been suffering from falling attendances). The posters can be downloaded from the Inter website.
In addition to the posters, Leftloft (which has studios in Milan and New York) also designed the Inter shop in Milan.
Again, there is very much a retro feel with Inter heroes of old featured
In addition, Leftloft also designed this diary for the club
We asked Leftloft’s Francesco Cavalli about the studio’s relationship with Inter:
Can you tell us a little about how you came to work with Inter?
We had previously worked for the Moratti family (owner of the football team) on smaller projects that led us to working on the art direction for the club.
What are they like as a client?
Inter football club is such a big brand, internationally-recognised and working with them is exciting, inspiring and at the same time a big responsibility. Inter is also a family with all the pros and cons of a small organization too and the incredible number of activities needs an approach that changes a little bit from one project to the other.
What was the brief for the posters?
The brief was to bring people to the stadium, any kind of people not only football fans. This is expressed in the friendly slogan “Ci Vediamo a San Siro” – “See you in San Siro” – along with the team colors and the idea of a collectible series of posters, flyers and cards specifically designed for any match played at home.
The posters have quite a retro feel to them – do they reference earlier work done for the club?
We gave a central role to the players and to the game in the design of the posters. A great inspiration too came from English football images of the early post-war period. Now we are more into the the football team identity and we are using the club’s old logos to develop an apparel range.
See more of the studio’s work here. The Annual is out now, published as part of our double May issue.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.