Lego ad break: how it was made

Last month we reported on Lego’s takeover of a TV ad break to promote the Lego Movie in which various spots were remade using the blocks. Here’s how one of the ads was made

Last month we reported on Lego’s takeover of a TV ad break to promote the Lego Movie in which various spots were remade using the blocks. Here’s how one of the ads was made

The Lego ad break featured ads for Premier Inn, BT, and Confused.com, among others, remade in stop motion animation using Lego. This behind-the-scenes film explains how Publicis’s Confused.com spot was converted into blocky brilliance

 

 

And here’s one of the best ads to feature in the break, Hands Only CPR for the British Heart Foundation

 

And here’s the entire Lego-fied ad break

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Lecturer Design Management

Kingston University

Graphic Designer

Fishfinger

Design Assistant

Cultureshock Media