Lego Click film; agency: Pereira & O’Dell; Prod co: MJZ; Director: Blue Source
As previous Lego-related posts on the CR Blog have proved, most people love a bit of Lego. So to help fans celebrate the beloved plastic bricks, the toy brand has created Lego Click, a website to share ideas and all things Lego. The website is launched with this delightful film from directors Blue Source, which shows a Lego inventor enter the surreal world of Lego Click and share his idea.
Lego Click home page
The Lego Click website currently contains a mix of photos, films, tweets and blog posts, some Lego-specific, some not. And if that’s not enough Lego mania for you, you can also download the Lego iPhone App via the site, which allows you to Lego-ify photos on your phone, so they look as if they are made of bricks. Tip: less complicated photos have the best results with the App.
You can Lego-ify your friends and family with the Lego iPhone App
Lego Click can be found at legoclick.com.