Lemmy slows the pace for Kronenbourg

BBH London is behind this new TV spot for Kronenbourg, which features Motörhead performing a slowed-down version of Ace of Spades in a French bar…

BBH London is behind this new TV spot for Kronenbourg, which features Motörhead performing a slowed-down version of Ace of Spades in a French bar…

The spot is the first in a series of ads that form the Slow The Pace campaign, which aims to encourage Kronenbourg drinkers to savour the flavour of the lager (but presumably not drink less of it). It will be followed by other ads in which musicians are commissoned to produce more mellow versions of famously fast tracks.

A YouTube channel hosts additional behind-the-scenes footage from the Motörhead shoot, and you can download the track for free online at k1664.co.uk.

Credits:
Agency: BBH London
Creatives: Matt Doman and Ian Heartfield
Production company: Pulse Films
Directors: Will Lovelace and Dylan Southern at thirtytwo
Post production: Lisa Vaughan at Absolute Post

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