Leo Burnett: McDonald’s Home Disco spot

Home Disco, the latest spot from Leo Burnett’s London office for the McDonald’s 99p-tastic saver menu, is genuinely funny, thanks to great casting and the direction of Neil Gorringe of Moxie Pictures

A group of young student lads ‘go mental’ throwing wild shapes in a living room to a soundtrack of hardcore trance, whilst employing a range of cheap lighting devices in a ridiculous attempt to recreate the atmosphere of a big nightclub. Hilarity ensues. One wide-eyed lad swivels on an office chair while shining a torch through a colander, another bounces into the room with lights strapped to his head, glow-sticks in hand. A football hanging from the ceiling, partially clad in tin foil, makes for a particularly lame glitter ball. The idea is simply that the McDonald’s saver menu means you can save money “so you can get out more”.

Ad agency: Leo Burnett
Creatives: Rick Brim, Ollie Kristian and Christian Brestrup
Post production: MPC

leoburnett.com

More from CR

Degree Shows 08: Free Range

Shadow Narratives by Jon Hunt, University of Derby BA (Hons) Photography
Free Range is at the Old Truman Brewery on Brick Lane in London showing graduate art and design shows from colleges all over the country until July 21. When I visited, I saw photography shows from the University of Westminster, Nottingham Trent University, University of Derby, and City of Westminster College. Here’s a selection of highlights from the shows…

Degree Shows 08: Central St Martins Graphic Design

Tis the degree show season and, now that we have sent our July issue happily off to print, CR’s editorial team is attempting to get out and about to as many of them as possible. First up, Central St Martins BA (hons) Graphic Design

Everything and Nothing

“To design is to create images which communicate specific ideas in purely visual terms and utter statements whose form graphically embodies or enhances the essential nature of the notions to be communicated.” This definition of graphic design comes from John Commander, the first chairman of D&AD and a noted art director. I first heard it from the design critic Rick Poynor at a CR-organised debate (see CR Aug 04). At the time, Poynor called it about the best description he’d heard for what a graphic designer does. Some would argue that it is no longer adequate.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London