Libresse/Bodyform: #BloodNormal ad film by AMVBBDO

This project was selected for the Advertising – Commercials category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

For decades advertising for tampons and sanitary towels has been absurd in its squeamishness, in particular the substitution of realistic-looking menstrual blood with a mysterious blue liquid.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex