In the tumultuous world of indie mags, celebrating the release of your 100th issue feels like the equivalent of a lifetime achievement award. If one magazine was going to pull off this feat, it was probably always Little White Lies. Founded in 2005 as a bi-monthly title dedicated to the movie-going experience, the team behind it has a longstanding reputation for championing great films and the people who make them.
Current editor David Jenkins has been part of the Little White Lies family in various guises since its inception. He was a fresh-faced journalism student at London’s City University when he received an email from the founders of the then startup film magazine looking for potential contributors, and immediately jumped at the opportunity. “There was this kind of punk ethos of seeing a gap in the market at a time when you could start a print magazine without thinking, oh my god, I’m riding into the furnace with this one,” he tells CR.