In response to our “continually shifting environment”, Pantone’s Color Institute has dubbed Living Coral the colour we’ll all be using next year. It’s a step up from millennial pink, which finally seems to have fallen out of fashion, and more than a little reminiscent of Monzo’s hot coral bank cards.
It also seems more of an instant winner than last year’s Ultra Violet, which had a decidedly spiritual bent, apparently chosen to represent the “mysteries of the cosmos”. According to Pantone, Living Coral offers us “warmth and nourishment” as well as an outlet for “playful expression”.
“With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive cord,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
The decision was apparently based on careful analysis, which covered everything from film and fashion to socio-economic conditions, technology and – perhaps bizarrely – future sporting events.
It’s hard to tell how popular the colour will be, although Monzo’s cards, and Apple’s coral iPhone, have perhaps given it a head start.