Lloyds Bank launches mental health awareness campaign

Lloyds Bank’s winning campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, and addresses the stigma and misunderstandings that surround mental health issues.

Lloyds Bank

Lloyds Bank’s new ad, created by adam&eveDDB, sees a mix of celebrities and everyday people playing a variation of the sticky-note guessing game ‘Who am I?’ but instead of trying to work out which famous person they are, they are trying to discover which mental health condition they are living with.

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SENIOR DESIGNER

Central London