Logan designs onedotzero 2010 identity

The identity for this year’s onedotzero festival – which arrives in London on November 10 – has been designed by Logan, in response to the festival’s theme of ‘utopian visions’…

The identity for this year’s onedotzero festival – which arrives in London on November 10 – has been designed by Logan, in response to the festival’s theme of ‘utopian visions’…

 

The identity was commissioned by Shane Walter, creative director at onedotzero. “When I send out the onedotzero creative design brief each year, I ideally like the creators to respond and have their own vision,” he says. “With this title sequence I totally trusted Alexei Tylevich at Logan and their work, so knew they would make something remarkable and fitting.”

Logan had previously collaborated with onedotzero on the festival’s 2005 identity. Citing inspirations for this latest piece, they say: “Sunshine by Danny Boyle, the Olafur Eliasson installation at Tate Modern – the euphoric sci-fi washed in ember glow. A feeling of being transported into a dream. Slow, warm, not ‘tech’. We establish a heightened mood as a counterpoint to the eclectic mix of the festival content.

 

“The look is reminiscent of architectural models from the 1920s and 30s, or a Soviet Cold War aesthetic. Cold War modern,” they continue. “The look is reminiscent of the work by Jan Tichy. Simple shapes illuminated and modelled out of darkness.”

Alongside the trailer design, Logan’s identity will be used across onedotzero’s festival materials, including the brochure, which can be viewed here. Onedotzero takes place at BFI Southbank and BFI Imax from November 10-14. For full listings info, visit onedotzero.com.

 

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