Logopops

Massimo Gammacurta’s logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar

Massimo Gammacurta’s logo lollipops are brought together in a new book, a sickly sweet collection of corporate iconography rendered in brightly coloured sugar…

Gammacurta first distributed his special lollipops over the internet, as an art experiment, and they were picked up (licked up?) by numerous bloggers.

The New York-based photographer has previously worked with Surface and Esquire magazines, plus brands such as Nike and Lexus, and will be showing his lollipop images at the Visionairs Gallery, Rue des Carmes 14, 75005 Paris, France from May 18 until June 7.

His book, Lolli-pop, can be ordered directly from BIS publishers’ website, here. More of Gammacurta’s work at gammacurta.com.

Spreads from the book:

The sugar Apple cover:

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