London 2012: the Gifts of the Games

Well it’s all over. No more Olympics, no more Paralympics. Now, attention switches to the much-disputed ‘legacy’ of the Games. And lest we forget all the great things 2012 has done for London, there’s an ad campaign to remind us

Well it’s all over. No more Olympics, no more Paralympics. Now, attention switches to the much-disputed ‘legacy’ of the Games. And lest we forget all the great things 2012 has done for London, there’s an ad campaign to remind us

Timed to coincide with the end of the Paralympics, the Greater London Authority has launched The Gifts of the Games, a poster campign and website highlighting some of the benefits that 2012 has brought to London.


The 11 ‘Gifts’ (presents which taxpayers did actually pay for themselves of course) range from the thousands of new homes which will be built on the Olympic Park site to arts projects and the Emirates Air Line cable car.



Each one is portrayed by photographer James O Jenkins. The ads will be running on the tube network and the DLR as well as in the Metro newspaper for the next six weeks.



Creative director on the campaign was GLA head of design Tom Lancaster who joined in 2011 and heads up an in-house creative team of designers and copywriters. In the May 2012 issue of CR, our columnist Gordon Comstock interviewed Lancaster about his work for the GLA (you can read the piece here).


Specially commissioned photography by James O Jenkins
Creative direction: Tom Lancaster
Designed in-house by Caroline Sellers, Vivienne Lang, Sergio Fernandez and Lancaster.
Copy written inhouse by Helen Booth
Campaign management by Patora Dyrma
Website by David Scales at User37
Print by Park Communications


CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
Students, grads, young professionals: if you buy one issue of CR this year, make sure it’s this one. The September print issue of CR is our annual graduates special. In it, we have teamed four recent graduates with professional practitioners in their chosen field who offer invaluable advice on how to get started in their profession. APFEL meet graphics graduate Arthur Carey, BETC London ECD Neil Dawson meets Sophia Ray, illustrator Matthew ‘The Horse’ Hodson offers sage advice to Sam Tomlins and photographer Jenny van Sommers meets Megan Helyer. In addition, our September issue also features Google Creative Lab, Unit Editions’ new book on Herb Lubalin, Michael Evamy on place branding, Jeremy Leslie on new bilingual magzine Figure and Gordon Comstock on the importance of failure.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

FUEL designs David Foster Wallace biography

The UK edition of DT Max’s biography of the late US writer David Foster Wallace has a type-heavy cover designed by studio Murray & Sorrell FUEL. And as is often the case, it’s quite different to that of the American edition of the same book

Malika Favre at Kemistry

Illustrator Malika Favre’s first solo show in London, Hide and Seek, opened today at Kemistry Gallery.

Robbie Williams’ new Tumblr blog

Tom Hingston Studio has worked with Anomaly and Harmony Park to create a new site for Robbie Williams as part of the campaign for Williams’ forthcoming album…

Recommended reading

The current issue of literary quarterly Granta features not just some fine writing but some beautiful illustration too, as does another Granta publication, The Book of Barely Imagined Beings

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London