London 2012. Well, at least it doesn’t have Big Ben on it

London 2012’s “multimedia brand image” was unveiled today by Lord Coe, chairman of London’s Olympic committee. Designed by Wolff Olins the logo is, apparently, based on the four *ahem* brand pillars of access, participation, stimulation and inspiration. So-far-so-predicatable: but who would have guessed it would quite turn out… like this?

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex