London gets inked

A sculpture, created by Asylum, swims alongside the Thames in Mother’s new campaign for TV show London Ink
Massive tattooed figures have recently invaded London, as part of a new ambient ad campaign by Mother. The sculptures, which have currently taken up residence by Tower Bridge and also at Victoria Station, form part of a campaign for new Discovery Real Time reality show London Ink.

imk_fulllength_nght.jpg
A sculpture, created by Asylum, swims alongside the Thames in Mother’s new campaign for TV show London Ink

Massive tattooed figures have recently invaded London, as part of a new ambient ad campaign by Mother. The sculptures, which have currently taken up residence by Tower Bridge and also at Victoria Station, form part of a campaign for new Discovery Real Time reality show London Ink.

snc10912.jpg
A close-up of the swimmer’s tat

The show, a UK version of the successful US show Miami Ink, is based around a tattoo parlour run by Louis Molloy, who has already had a taste of fame with his ink work for David Beckham and Kate Moss. Beginning this Sunday, it will follow the usual reality TV drill, featuring the trials and tribulations of daily life in the shop, as well as delving into the personal stories of the customers.

victoria.jpg

The sculptures’ tattoos, which have been designed by Molloy, feature classic tattoo iconography, with a London twist: the swimmer has a classic Japanese Carp shown on a bed of chips and newspaper with a Japanese wave-style splash of vinegar on top, while the girl at Victoria Station has a tattoo of a “glorious pigeon”, a stylised pigeon made to look like a classic “war eagle” tattoo, complete with tattered feathers and a gimpy foot.

victoria2.jpg

Alongside the sculptures will be print, TV and cinema ads, as well as stencilling on London’s streets, so “the city itself will get tattooed”. There is also a making-of film released on YouTube, showing the placement of the swimmer at Tower Bridge, which can be watched below.


Watch the swimmer sculpture being installed

More from CR

New Elms Lesters Street Art Show

Artwork by Dutch artist Delta
A selection of some of the best known street artists – including Delta, Futura, Adam Neate, Space Invader and Stash – are set to exhibit work at London’s Elms Lesters gallery in central London…

Plus ça Change…

Philip Meggs’ classic text, A History Of Graphic Design, now has a contemporary, updated rival. But, as Anna Gerber discovers, even in the graphic arts, the more things change, the more they stay the same

Farrow’s latest for the Pet Shop Boys

The artwork and packaging for Disco Four, a collection of remixes by the Pet Shop Boys (featuring songs by The Killers, David Bowie and Yoko Ono) has been designed and art directed by Farrow, employing the photographic talents of John Ross. The album cover features a number “4” made with four fluorescent lighting units.

Can You Create?

Creative Review has joined forces with Mute records and the Mercury Prize-nominated band, Maps, to offer readers the chance to have their work feature in gallery shows in both Manchester and London and on a special re-issue of Maps’ We Can Create Album.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency