Long Live The Local campaign raises a beer to Britain’s boozers

Havas London and Britain’s Beer Alliance have launched a nostalgia-filled campaign to restore enthusiasm for the local pub, and combat the pressures of ever-increasing beer tax

Spanning pub posters, social media, press, film, out of home and, of course, beer mats, the Long Live The Local campaign is a reminder of the pub’s unique charms – from pork scratchings to post-work pints.

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Maidenhead, Berkshire