Look again, think again – how North refreshed the Tate brand

To coincide with the opening of its new building, Tate invited design studios from around the world to pitch for a possible identity redesign. North, however, argued that the exisiting identity could still do the job – all it needed was a ‘deep clean’ and some clarity about its usage. North’s Sean Perkins and team explain why, sometimes, the best solution is to stick with what works

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London