Renowned loose leaf tea experts T2 and enigmatic design duo Raw Edges have joined forces for London Design Festival 2016, creating a set of limited edition packaging for some of T2’s most popular brews.
The award-winning design team whose often playful style explores colours, patternmaking and movement, have created bespoke pieces for three of T2’s core range of teas – Earl Grey Royale, Strawberries and Cream and Green Rose.
Bold and thought-provoking, each hand-drawn design reflects the journey from raw tea to finished drink, taking inspiration from what’s on the inside and transforming it into a visual spectacle realised on the outside of each box.
The designs explore the colours, smells, textures and shapes found in the raw ingredients that make up each tea and how they change during the brewing process. Alongside the limited packaging range, Raw Edges has created an adaptation of the design for a window display in T2’s Redchurch Street store, in Shoreditch.
Shay Alkalay, Raw Edges, comments:
“For us, this was an opportunity to focus on one of the most common yet graceful commodities – tea – to come up with a way of taking what’s on the inside and displaying it on the outside. We wanted to find inspiration in the tea itself and bring that to life in an interesting way.
“The challenge for us was that T2 has such a strong identity already. So we approached it a little differently, by looking at the journey from raw material to drinkable liquid tea. What was interesting to us, is that this is usually a very functional process for people. When we looked at it closely, the evolution of the texture and colour of the tea as it’s brewed is rather wonderful, so we wanted to show this in our end work.”
Rohan Young, Head of Creative at T2 said:
“For the last 20 years, design has been a fundamental building block for T2 – our orange and black motif has become synonymous with our offering. The exciting thing about partnering with a team like Raw Edges, is that we get to explore T2 from a different view point without shifting the focus away from the tea. Their take on our core tea is inspiring and it’s a fitting way for us to celebrate London Design Festival 2016.”
Notes to Editors
The limited edition London Design Festival packaging will be available in-store, at T2 Shoreditch, 50 Redchurch Street.
Originally established 20 years ago in Melbourne Australia, T2’ is now establishing its place on the UK high street with 15 stores nationwide, plus one concession in Selfridges, Oxford Street. T2 specialises in quality loose leaf teas, tea-ware and accessory ranges inspired by fashion and style, all designed to inspire a new generation of tea drinkers. The store offers a retail experience like no other, with smelling tables, a brew bar, tastings and samples all available for the public to try.
After graduating from the Royal College of Art in 2007, Yael and Shay set up a design studio where their imaginations could take flight: furniture, installations, and products began to develop with a strong accent on playfulness and childlike wonder.
The studio became a place where curiosity would be a prevalent factor in the creation of their designs, a place where they could embark on a continuous journey of discovery, turning the world upside down and inside out, cracking things open and studying their structure, always striving for surprise, wonder, humour.
Colours, patternmaking and movement form a large part of the DNA at Raw-Edges. The ideas of energy and provocative illusion are aimed at bringing out the kid in all of us who engage with it, an ongoing battle against boredom perhaps! Some ideas include pouring expandable foam into folded paper cavities, cooking timber in boiling dyes, and making paper moulds for the production of industrial ceramic tiles.
Video produced by The Progress Film Company; progressfilm.co.uk