Louis Vuitton has released the latest in its Louis Vuitton Journeys campaign, which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman pay tribute to the great Muhammad Ali.
Louis Vuitton has been featuring stars in its print ads for some time, but this is the first time the brand has released a short film as part of the ongoing Journeys campaign. The film itself focuses on the enduring appeal of boxer Muhammad Ali, and sees Yasiin Bey (formerly known as Mos Def) recite some of Muhammad Ali’s immortal words, accompanied by the brushstrokes of Niels Shoe Meulman.
The accompanying website features more images of Ali, including a great shot of him sat next to a small boy in boxing gloves.
And there’s also a section of the site where you can hear some of Ali’s famously poetic pronouncements by hovering over the text.
“I can drown a drink of water and kill a dead tree, wait til you see Muhammad Ali”
You can watch another, slightly longer video below, with a further recitation from Yasiin Bey.
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The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
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