A kaleidoscope of cats, the BBC’s Glastonbury coverage and an app invented by three tax drivers are among the winners at this year’s Lovie Awards, celebrating the best in European digital creativity
Matthew Serge Guy’s Catleidoscope! which, you guessed it, generates kaleidoscopic images of cats (see aove), took Gold in the Weird/Experimental category at the Lovie Awards, the European counterpart to The Webby Awards.
Other big winners this year include The Big Internet Museum (Gold in Education & Discovery) by TBWA, an ever-expanding archive of the Internet’s most influential websites
R/GA took a Gold in Experiential Advertising for Nike+FuelFest which transformed a gig into a game. The harder a 4,000 crowd at Battersea Power Station danced, the more points were earned, powering the experience with live, real-time data aggregated from each person’s Nike+ FuelBand
The BBC’s Digital Glastonbury which featured six live video streams delivering over 250 hours of performance from six stages, plus on-demand content from 120 artists, won Gold in Music & Entertainment Video
In the media section, Nowness took Gold in Lifestyle
while Monocle won Gold in Writing/Editorial
In Utilities & Services, Gold went to Hailo, the taxi finding app devised by three London cabbies and has now gone global (web page for New York version shown below)
The Tiny Times , Karla Courtney’s blog, ostensibly written by her son Marshall, took Gold in the Personal Website category
Tech City News won Gold in, yes, News
Gold in Viral Advertising went to All Eyes on the S4 by Heimat Werbeagentur. People in Zurich were challenged to stare at a sceen for as long as they could in order to win a Samsung Galaxy S4 which has a function which enables it to sense when someone is looking at it and pause video when they look away. This video explains all
Vice Media’s Istanbul Rising report on the Gezi Park protests won Gold in Documentary Video
The Monster , a charity Christmas campaign for ING Direct and UNICEF by Ogilvyone Worldwide won Gold in Financial Services. The interactive short film tells the story of a monster that went around the world stopping children from going to school. Users are asked to send a text at certain points of the story the help the child.
And SoundCloud took Gold in Best Media Streaming Service
This is just a selection of the award winners this year. The full list is at the Lovie Awards site here