M for Marina

Joining the ranks of ‘logo as image receptacle’ identities is a new scheme for Barcelona’s Marina Port Vell created by Aesop, the London-based consultancy that was formed earlier this year

Joining the ranks of ‘logo as image receptacle’ identities is a new scheme for Barcelona’s Marina Port Vell created by Aesop, the London-based consultancy that was formed earlier this year

Marina Port Vell sits at the end of La Rambla in Barcelona’s city centre making it a prime landing point for the yachts of the super rich. The Marina was bought by the Salamanca Group last July which is developing it into a superyacht marina to open next autumn.

Apparently, superyachts can remain in marinas for months at a time while their owners are busy running the world. This leads to problems in retaining crews who rapidly tire of sitting around waiting for the next sailing. Marina Port Vell has a distinct advantage as is it is situated in the centre of Barcelona, providing plenty for crews to do and thus making them much more likely to stay on board. Thus Aesop decided to focus on the attractions of the city in its visual identity rather than traidtional marina fare of waves and wildlife.

The mark is a capital M made from a square with boat shapes cut into it. Images of the city are then applied to the mark, featuring some of the city’s famous landmarks as well as other specially commissioned shots of city life.

That approachis also carried through to stationery and even an umbrella which looks plain on the outside but has an image from the Sagrada Familia printed on the inside.

For reference, the old logo looked like this

 

Related content

Check out our story on the whole logo-as-image-receptacle trend here
Story on the Aol. rebrand here
And our post on the MTV rebrand here

 

 

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazinein print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Shortcut scrubbing reveals Lynx Effect

A female TV reporter falls under the spell of the ‘Lynx Effect’ thanks to the use of ‘shortcut scrubbing’ to play around with the action in a laddish YouTube video

St Bride Library: Critical Tensions

The tenth annual St Bride Library conference will take place this November; its theme the notion of ‘tension’ in creative practice

Crispin Finn at Soma Gallery

Design duo Crispin Finn have just launched an exhibition of new screenprints at the Soma Gallery in Bristol. Each of the six prints brings together a selection of objects from the duo’s burgeoning collection of ephemera from around the world…

Hannah Blackmore CR Bursary Film: The Regulars

Hannah Blackmore, who was recently awarded a £1,000 bursary from CR to create a new piece of work, courtesy of iStockphoto, has completed a new documentary film with the money. It is shown here.

Speciality-Drinks_logo

Middleweight Designer

Speciality Drinks
Europackaging_logo

Creative Designer

Euro Packaging
Silver-Lining_logo

Project Managers

Silverlining Furniture Limited