Mac Hits Back

Apple has responded to Microsoft’s I’m A PC commercial with a dig about the amount of money its rival spends on advertising…

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Apple has responded to Microsoft’s I’m A PC commercial with a dig about the amount of money its rival spends on advertising…

Isn’t all this tit-for-tat stuff getting a bit childish and boring now?

Credits
Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director: Jason Sperling
ACD/Senior Art Director: Chuck Monn,
Jamie Reilly
Senior Copywriter: Kevin Tenglin,
Krista Wicklund
Agency Producer: Serena Auroux
Production Company: Epoch Films
Director: Phil Morrison
Director of Photography: Peter Donahue
Editorial Company: Mad River Post
Editor: Lucas Eskin
Post Produtction: Company 3

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International Institute for Applied Systems Analysis
Centaur_115x115

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