Made By Cows: written by CHI, drawn by Slater and Carmichael

Clemmow Hornby Inge’s latest 48-sheet posters for Anchor Butter hark back to a time when advertising slogans were painted directly onto walls in towns and cities…

We can’t help but wonder if the good folk at agency Clemmow Hornby Inge were inspired by our April issue of Monograph (which featured a selection of photographs of Ghostsigns from the archive at The History of Advertising Trust) when they came up with these charming new 48-sheet poster executions for Anchor Butter‘s Made By Cows campaign…

CHI commissioned illustrator Paul Slater and hand lettering artist Alison Carmichael to work with designers Dan Beckett and Suzie Hydon to create the ads – which all hark back to a time when advertising slogans were painted direct onto the walls of buildings in towns and cities. The idea is that this old style helps reinforce the fact that the Anchor has been producing butter since 1886 – which was the golden age of hand painted wall mural advertising.


Ad agency: CHI & Partners
Creative team: Matt Collier, Wayne Robinson
Creative directors: Dave Masterman, Ed Edwards
Typography: Alison Carmichael
Designers: Dan Beckett, Suzie Hydon
Illustration: Paul Slater
Photography: Conor Masterson
Producers: Ben Etheridge and Brendon McLean
Client: Mike Walker, Kate Richards @ Anchor


And, for those among you that don’t subscribe to our lovely magazine – here’s some of what you missed in our April 2010 (No. 32) Monograph – which showcased a selection of images of Ghostsigns from the archive of The History Of Advertising Trust:

More about Monograph here:

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