I’ve just got back from SXSW in Austin TX where I attended the Interactive Festival. In the last decade, I’ve been nine times. Last year I didn’t and consequently I experienced a MASSIVE FOMO ATTACK and had to be hospitalised. That might sound a bit dramatic, but as I found out this year, I was right to have such an overwhelming reaction. I can report that SXSW 2018, for me, was definitely worth attending.
Why? The official reason is because Made by Many’s clients pay us to help them to be innovative and to become digital. To do that effectively depends more and more on understanding digital culture, technology and partnerships.
So, why is SXSW so important? The festival does a great job of bringing all of the above mentioned elements together, in one place – it’s a gathering of experts, entrepreneurs, and companies who meet up to demo and discuss the future.