Made of More

Made of More is an installation created for Guinness, which is now on permanent display at the Guinness Storehouse in Dublin. The sculpture also forms the centrepiece of a film, which tells the story of the Guinness brand

Advertising creatives Jonathan Santana and Xander Smith at Saatchi & Saatchi wrote a history of Guinness and commissioned Blinkart in London to create a monument on which it could be depicted. It was decided that the artwork should take the form of the iconic Guinness pint. A range of artists were then selected to draw each section of the story, which is carved onto the surface of the pint sculpture, made of solid ash wood.

The project was conceived and designed by Blinkart’s David Wilson, who commissioned both illustrators and sculptors to contribute to the piece. The finished artwork features work by Village Green, Jethro Haynes, Benedict Hughes, Robert Hunter, Bradley Jay, Corin Johnson, Mark Judges, Micah Lindberg, Alex Simpson, and Jason Bruges Studio.

This month’s issue of Monograph shows some of the sketches created by the artists for the project and photographs of the making of the sculpture, as well as images of the spectacular finished object itself. The film accompanying the project was released online in May.

With thanks to The Mill, Wave and Cut and Run.

saatchi.co.uk
blinkart.co.uk

 

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