MadeThought: Established & Sons

MadeThought has been working with Established & Sons, the furniture design and manufacturing company that specialises in contemporary British design, since creating the company’s identity in 2005

The new catalogue, No.2, showcases 29 ranges of furniture designed by a host of established as well as up and coming designers, including the distinctive WrongWoods collection by Richard Woods and Sebastian Wrong, the Crate series by Jasper Morrison, and Mark Holmes’ Track pieces.

“Our initial intention with the brand vocabulary,” explains MadeThought’s Ben Parker, “was simply to reflect the ambitions of the brand itself – to marry the solid values of traditional British manufacturing with those of cutting-edge contemporary design. The two brand typefaces, Helvetica and Didoni, combine to articulate this concept further by mixing modern sans serif with traditional-looking serif.”

“The catalogue also gave us the chance to continue to play with this contrast,” he continues. “The contemporary nature of both the subject matter – the products them­selves – and the photographic style could be offset against the traditional technique of quarter-binding. The addition of using a raw grey board for the cover is also unexpected, reinforcing the contrast between design and industrial processes.”

Art direction: Laura Houseley/ MadeThought. 
Design: MadeThought.
Photography: Philip Karlberg.


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