Magma Branches Out

Magma, every creative’s favourite bookstore, has launched a new shop in London’s Covent Garden – just down the road from its existing Earlham Street branch

However, the new premises, which opened earlier this month at 16 Earlham Street WC2, will stock not books showcasing cool projects, but some of the cool projects themselves.

From stationery and cards, to home and fashion accessories, through to jewellery, badges, games, toys, eco-products and all manner of lamps, bags and even flat-packed flip-flops, the new store will stock “anything that bears the stamp of creativity and intelligence”, according Magma co-founder, Marc Valli.

“Our shop at number 8 was becoming increasingly like a kind of Chinatown bazaar,” explains Valli, “and so we wanted to purify the bookstore so it just sold books, magazines, DVDs and T-shirts. The new store will have all the other items, the emphasis being on independent, quirky, clever, well-designed products.”

Visitors to the shop will notice that all the shop fittings, including all shelving and even the counter itself, are made from corrugated cardboard and have been designed specially for the store by architects Julie Blum and Nikki Blustin and produced by packaging company SCA.

To find out more about the products on sale in the new Magma store, visit the Products section at

More from CR

Type Trumps pack

Recent graduate of Cumbria University, Rick Banks, has created a set of Top Trumps style cards where classic typefaces are the subject matter – hence the name, Type Trumps…

Creatives Fly The Flag For D&AD… But Dempsey Wonders Why

In order to provide imagery for the divider pages of this year’s D&AD Annual, Fabrica (who are designing the Annual this year) invited creatives around the world to take a picture featuring a D&AD flag. The flags were sent out in a pack giving detailed instructions on the brief and how to submit images, the best of which are featured in the 2007 D&AD Annual, out on 4 September. Former D&AD President and founder of CDT Design, Mike Dempsey, however, used his opportunity to point out that perhaps this wasn’t the most environmentally sound exercise they could have come up with…

A Master of Form and Colour

Hélio Oiticica may not be a household name in the UK but a Tate Modern retrospective looks set to bring his rich artistic output to a much wider audience

Pentagram Opens The Vaults

New York Public Theater poster by Paula Scher
As part of the London Design Festival, Pentagram is delving into its not inconsiderable archive to host a poster exhibition featuring some of the finest work produced by its partners, past and present.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London