Major brands come together to support WFP World Peace Day ad

Today is the International Day of Peace, with organisations, brands and individuals all over the world pledging their support for the initiative. One of the biggest projects is a film by Noma Bar and TBWA\Chiat\Day NY for the World Food Programme which is jointly supported by some of the world’s major brands

Symbols, which has a voiceover from Liam Neeson, will air in 33 countries worldwide.

According to TBWA\Chiat\Day NY, the commercial was funded by McDonald’s, even though it carries no McDonald’s branding. Supporting companies include Burger King, Cargill, DreamWorks Animation, Facebook, Google, MasterCard, McCain Foods, McDonald’s, OMD, Twitter, TBWA and United Airlines, many of whom have donated media on TV and digital channels to distribute the spot.

“The private sector has a significant role to play in ending hunger and promoting peace,” commented Jay Aldous, WFP Director of Private Sector Partnerships, in a press release. “And this global effort is a powerful example of brands coming together with one voice to make a tangible impact in the lives of vulnerable people.” Each year, the WFP assists some 80 million people in around 80 countries.

There are countless other activities taking place for the International Day of Peace – follow #PeaceDay on Twitter for updates. Information on Peace One Day here

Director: Noma Bar
Production: Dutch Uncle
Animator: Ale Pixel
Ad agency: TBWA\Chiat\Day New York
Creative Director: Rob Schwartz
Art/Design Director: Melatan Riden
Copywriter: Daniel Sanders
Music: John Kaefer, Elias Arts

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