Make My Money Matter: The Hidden Relationship commercial

Entrant: Mother; Categories: Commercials; PR

Make My Money Matter is a charity that aims to raise awareness of how UK banks and oil companies are fuelling climate change together, with high street banks investing $37 billion in fossil fuel expansion in the past year alone.

The brief for this campaign was to expose this hidden relationship between banks and oil companies to the public, in a way that would cut through and have a wide reach. Its ultimate objective was to apply public pressure on our banking institutions by empowering people to share the film, confront their bank and switch who they bank with.

The result was The Hidden Relationship, an online film designed to sneak a reality check into a piece of juicy, celebrity clickbait. The film brought real-life couple Kit Harington and Rose Leslie into what appears to be a ‘tell-all’ couples therapy session to dish the dirt on their own relationship. That is, until we realise they’re playing the roles of a high street bank and an oil company to reveal the scandalous relationship we actually need to talk about.

In the first 48 hours of launch, editorial coverage of the campaign reached 1.63 billion across national news sources such as the Guardian, Good Morning Britain, Sky News and the Daily Mail.

Agency: Mother
CCO/Partner: Felix Richter
Creative Director: James Ross-Edwards
Creatives: Julia Oliphant, Matt Bladin
Producer: Tommy Frankau
Mother: Nina Farrall
Designers: Antony Barwick, Jordan Randhawa
Head of Production: Anna Murray, Emma Davenport
Strategist: Hannah James
Head of Comms: Tom Wong
PR: The Romans
Production Company: Biscuit Filmworks UK
Director: Ben Strebel
Editors: The Quarry
Post House: BlackKite
Sound House: No8