Using the keyboard visitors to Y-3.com/film can make their own audio-visual film piece. Press any letter key and the action cuts to a new section of video, any number key and the film can be manipulated and distorted in a multitude of different ways. Tim Hecker, celebrated composer of distorted audio treats, supplies the soundtrack.
Of course, all this goes some way to showcase the Y-3 Spring/Summer 2013 collection (and the fact that Yamamoto and adidas have been collaborating for ten years), but filmmakers can also record and share a 30-second clip of their work.
CR’s effort, featuring more effects than you can shake a well-dressed stick at, is here.
Creative Direction, Interactive Experience: ACNE
Creative Direction, Film: Lloyd & Co
Photographer: Pierre Debusschere
Video Director of Photography: Tosh Ozawa
Video Editor and Effects Artist: Loïc Maes
Music: Tim Hecker
Styling: Jay Massacret
Hair & Make-Up Artists: Esther Langham & Adrien Pinault
Models: Juliane Grüner & Guerrino Santulliana
Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Biggler Plan and Human After All as well as analysis, comment, reviews and opinion
You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.