Manchester Literature Festival’s Golf Sale campaign

Manchester design studio Mark has created a Golf Sale inspired marketing campaign to promote this year’s Manchester Literature Festival which will take place from October 8-23 in various venues throughout the city…

For the fifth year in succession, Manchester design studio Mark has created the marketing campaign to promote the Manchester Literature Festival which, this year, will take place from October 8-23 in various venues throughout the city…

“We liked the idea of using vernacular ‘Golf Sale’ signs and the less than flattering costumes people wear to hold them as a way of grabbing audience attention,” explains Mark’s Mark Lester of the approach to this year’s campaign. “The characters and boards represent a selection of the events at this year’s Festival and will also work as human signage, directing people to the various events.”

Mark worked with photographer Richard Moran on a set of stills and this film for the campaign:

“Event brochures and various postcard mailers (examples shown above) sporting images of the various sign-holders will be distributed across the north, alongside a national print and media campaign,” adds Lester. “Posters (examples below) will be placed at several JCDecaux sites around Greater Manchester.”

markstudio.co.uk

 

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