With this campaign, ManyPets wanted to highlight the importance of caring for our pets to ensure our own happiness and was underpinned by data that highlighted how caring for a pet can improve our mental and physical health.
The outdoor series paired statistics from the data with playful close-up imagery of animals and witty copy reflecting the positive impact of owning a pet, such as ‘legal high’, ‘endorphin’, ‘anti-stress ball’ and ‘upper’. The posters were then accompanied by a series of alternate-ending films, playing on the narrative that pets make everything better.
Many Pets: Insure Your Happiness
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Production Company: Biscuit Filmworks
Director: James Rouse