ManyPets: Insure Your Happiness print campaign

Category: Print; Entrant: Uncommon Creative Studio

With this campaign, ManyPets wanted to highlight the importance of caring for our pets to ensure our own happiness and was underpinned by data that highlighted how caring for a pet can improve our mental and physical health.

The outdoor series paired statistics from the data with playful close-up imagery of animals and witty copy reflecting the positive impact of owning a pet, such as ‘legal high’, ‘endorphin’, ‘anti-stress ball’ and ‘upper’. The posters were then accompanied by a series of alternate-ending films, playing on the narrative that pets make everything better.

Credits:
Many Pets: Insure Your Happiness
Category: Print
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Production Company: Biscuit Filmworks
Director: James Rouse

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