Auto Trader iPhone app – SapientNitro London – 6.086
Neat app that allows people to take a picture of any car and instantly receive information about that make and model. They
can read reviews, view ads, compare prices, see where cars are located, get directions and call up to arrange a test drive. All from just a photo.
Britvic Redesign – Jones Knowles Ritchie – 4.016
McLaren: The Race – Work Club – 6.052
Website that streamed live communications between the F1 team and its drivers on race days. mclaren.com/formula1
Walkers Sandwich – Abbott Mead Vickers BBDO – 6.02
Walkers turned the village of Sandwich into “the most exciting place in Britain” via a series of star-studded surprise events.
Doritos King of Ads – Abbott Mead Vickers BBDO – 6.04
Crowdsourcing ad competition in which film- makers (professional and amateur) were given the chance to win up to £200,000 in prize money by making their own Doritos commercial. kingofads.doritos.co.uk
Magners: Straight – Stink – 19.012
The Magners driver lets nothing get in the way of his delivery of cider apples in this spot directed by Ivan Zacharias for ad agency The Red Brick Road.
Adidas Match Tracker – 180 Amsterdam – 24.03
Using real-time data, this app let fans analyse every detail of Champions’ League matches. adidas.com/campaigns/football/ content/matchtracker.aspx