Mash Creative founder Mark Bloom has published a self-funded book featuring 115 projects from his 15-year career.
The book is Bloom’s second and features 15 posters, 80 logos and 20 case studies, as well as a foreword from graphic designer and author David Airey (Bloom contributed to Airey’s 2012 design guide, Work for Money, Design for Love).
15/115 has taken around six months to produce and is printed by Screaming Colour on GFSmith paper. Each spread has a slightly different layout, and the design is in keeping with Bloom’s Swiss Modernist-inspired style.
“It’s very grid structured, but I wanted each spread to have a clean and simple look. It was important to vary the design, as I think this always makes it more interesting for readers,” he explains.
The book doesn’t include all of Bloom’s work but does feature projects from his early career as well as more recent work.
“You often have to discount your earliest works when putting a portfolio together because they just aren’t strong enough. I’ve been quite fortunate, though, because I’ve always worked to the same ethos – stripping things back to the bare minimum” he adds.
15/115 costs £17.50 and is available to pre-order at: thisisourshop.com
Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.
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