Martin Firrell brings All Identity is Constructed project to UK billboards

Known for his socially-engaged public art, artist Martin Firrell’s latest work focuses on ‘identity equality’ and will be viewable on digital billboards in the UK until the end of August.

The work, which gives voice to three different identities in a series of 90-second video works, presents the act of choosing one’s identity as a human right.

The new project, says Firrell, is “motivated by a desire to make life easier for people who don’t fit into the usual identity ‘moulds’”. This thinking led him to focus on outdoor advertising, he says, and whether it could be a platform for messages of tolerance.

The three films, featuring Rose, Tyler and Michelle, are shown below and are currently on display on digital billboards across the country.

Video Player

00:00
01:18

“I’m asking society for more ‘elbow room’ in the way we think about identity,” Firrell explains. “I want to support the LGBT+ community,” he says, as well as “anyone who feels the need to make an unusual identity choice in order to feel real to themselves. Acknowledging identity equality is the next major step forward on the road to a fairer and more open society.”

Video Player

00:00
01:13

In Complete Hero in 2009, Firrell explored the concept of ‘heroism’ in a series of projections made on the The Guards Chapel of the Household Division of the British Army.

Video Player

00:00
01:09

More at allidentity.com – see also @allidentity and #allidentity on Twitter. The project is presented in partnership with Clear Channel, Outdoor Plus and Primesight

More from CR

The hero outside

A new installation challenges our preconceptions concerning heroism, not least because of its location on the walls of The Guards Chapel, spiritual home of the Household Division of the British Army

RightsInfo: the online guide to human rights

RightsInfo is a new website which aims to provide a concise and engaging online guide to human rights. Inspired by news sites such as Buzzfeed and the BBC, it uses infographics and custom illustrations to summarise key human rights developments and cases in a bitesize, shareable format…

Being Human

A new creative agency is taking the know-how of the design team behind Little White Lies and Huck magazines and applying it to global brands

Lecturer Design Management

Kingston University

Design Assistant

Cultureshock Media