Martin Parr’s Real Food van at Photo London

When food inspired art, which in turn inspired food: Martin Parr’s new book Real Food is brought to life in a real food van, which will be parked at Somerset House until May 22.

Early this year Phaidon published Real Food, a book featuring images of food shot by celebrated British photographer Martin Parr. Parr’s approach to photographing food is an antithesis to the current trends in food photography: he presents food in all its plastic wrapped, artificially coloured glory; a stark contrast to the rustic wooden boards and deliberately strewn micro herbs we’ve come to expect.

GB. Scotland. Glasgow. Pies. 1999. © Martin Parr / Magnum Photos
GB. Scotland. Glasgow. Pies. 1999. © Martin Parr / Magnum Photos

Images from the book have been brought to life at Photo London. Parr’s daughter, Ellen – who is a trained chef – and set designer Alice Hodge have curated a gastronomic experience, where you can eat some of the food pictured in the book, including these wonderfully weird lamb shaped biscuits (below), which are a delicious lemon and coconut flavour in case you were wondering.

CANADA. Toronto. 2012. © Martin Parr / Magnum Photos
CANADA. Toronto. 2012. © Martin Parr / Magnum Photos

We asked Ellen Parr what her favourite from the collection is, and she was quick to mention the lemongrass braised mutton ‘báhn mi’ style toastie with Vietnamese slaw, “because it tastes so different from how the photograph looks. I’ve visited Vietnam a few times and I love the flavours.”

(L-R) Ellen Parr, Alice Hodge and Martin Parr inside the food van, (Photo by Jeff Spicer/Getty Images for Photo London)
(L-R) Ellen Parr, Alice Hodge and Martin Parr inside the food van, (Photo by Jeff Spicer/Getty Images for Photo London)

The installation will be parked daily at Somerset House’s Victoria Embankment until Sunday. This is the van’s debut appearance, but we were told it is likely to travel around the world.

Martin Parr with his caravan installation at the opening of Photo London, (Photo by Jeff Spicer/Getty Images for Photo London)
Martin Parr with his caravan installation at the opening of Photo London, (Photo by Jeff Spicer/Getty Images for Photo London)

Martin Parr will speak about his work at Photo London on Friday 20 May 2016. He will be in conversation with William A Ewing, the curator of the Photo London Talks programme. More info is at photolondon.org

Lead image © Jeff Spicer/Getty Images for Photo London 

theartofdining.co.uk; martinparr.com

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