We Are Open was created for mall operator Klepierre, which owns shopping centres in countries across Europe. It’s intended to convey “open-mindedness and hospitality”, as well as the joy of returning to a bit of normality.
Parisian artist Séverine Assous created the illustrations, which feature some classic aspects of retail life including security staff and check-out assistants wielding barcode scanners. Notably, every person is wearing a face covering – included as a reminder that we all still need to take precautions.
The We Are Open campaign will appear in shopping centres in 13 countries, and feels like a pleasantly upbeat take on current events.