Illustrator Mat Maitland (who is also creative director at Big Active Design) has created a suitably vibrant film to promote fashion label Kenzo‘s Resort 2013 collection. Colourful swirling patterns and brightly coloured animal prints abound…
“I wanted the film to be an extension of my illustrative world, to bring that to life, so the jungle itself is quite surreal and otherworldly, a kind of electric parallel universe,” Maitland explains in a short interview posted this morning here on kenzo.com.
“I also wanted to blend the model with the clothes as much as possible so used the Kenzo patterns as an integral part of the story, sometimes over her face and sometimes embedded into the scene,” he continues.
“I imagined the story as though dreamt by a wild cat, lucid snap shots of a neon jungle world that only make sense in a dream.”
Electric Jungle cedits:
Art direction Mat Maitland
Direction Smith & Read / Mat Maitland
Animation Natalia Stuyk
Production Alastair Coe at Big Active
Music Mädchen Amick by Buffalo Tide
To see more of Maitland’s work, visit matmaitland.com.
CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.
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