Matthew Broderick’s day off

Ever wondered what happened to Ferris Bueller? Well, he’s back. Older, puffier, and having swapped Cameron’s dad’s Ferrari for a, er, Honda CR-V in a Superbowl spot

Ever wondered what happened to Ferris Bueller? Well, he’s back. Older, puffier, and having swapped Cameron’s dad’s Ferrari for a, er, Honda CR-V in a Superbowl spot

Now we are aware that, for many, Ferris Bueller’s Day Off is one of those films that will forever be sacrosanct. If you are one of those, you might not want to press play on the clip below.

Other than the somewhat clunky reference to the product, it’s very well done with lots of references (some more subtle than others) to the original. The ad was directed by Todd Phillips, who also directed The Hangover.

Credits
Agency: RPA
Creative team: Ariel Shukert, David Sullivan
Production Company: Moxie Pictures

 

 

 

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What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

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