GOOGLE: THE WEB IS WHAT YOU MAKE OF IT – BBH NEW YORK
Commercials campaign demonstrating the potential of the Chrome browser working with other Google projects such as Gmail and YouTube. Dear Sophie shows a father sharing memories of his daughter growing up, It Gets Better is a project showcasing uplifting videos for teens. See also the Jamal Edwards spot.
ROME: 3 DREAMS OF BLACK – MIRADA / GOOGLE / @RADICAL MEDIA / NORTH KINGDOM
Interactive music video directed by Chris Milk for the Danger Mouse and Daniele Luppi-led ‘supergroup’ Rome, designed to show off the capabilities of Google Chrome. User navigate through a 3D world with animations rendered in real time.
BLA BLA – NATIONAL FILM BOARD OF CANADA / AATOAA
Directed by Vincent Morisset, BLA BLA is a charming interactive experience that takes place over six chapters, each one depicting a different aspect of communication.
BIO-BOX SERIES – RUSKA MARTIN ASSOCIATES
The concept of this German range of wine boxes is to relate the packaging to topical events. Previous boxes have featured graphics on the Copenhagen Climate Conference, for example. Last year’s pack made reference to the Euro crisis: the text “Liquide Wahrung mit hochsten Bonitatsnoten” translates as “liquid currency with the highest credit rating”.
FINNISH SPORTS FEDERATION – BOND
Sports-related graphics feature in the car park of the Finnish Sports Federation.
WALL’S KITCHEN – SAATCHI & SAATCHI
A man adopts a surreal method of saying thanks when his wife serves up his favourite meaty snack for tea, courtesy of Allan the miniature dog and his Streets-style rapping.