May 2011

May’s best work includes Nike’s football app for coaches, Rethink’s stunt using giant drinks packaging rings, Here Design’s book on the perfect way to cook pasta and Bloomberg Businessweek’s redesign.

Nike Football + Team Edition for iPad – AKQA – 6.098
A football app for coaches of all levels with tools to improve their players.

Cinematografias de África: Un encuentro con sus protagonistas – Ena Cardenal – 11.06
Book on African cinema

Sony: This is 3D TV – Anomaly – 7.048
Just imagine how much more thrilling these pictures would be on a 3D Sony TV

Plastic Pollution Coalition – Rethink – 12.03
Stunt to protest the impact of single-use plastic on marine and wildlife. Giant plastic drinks packaging rings were placed on iconic Vancouver statues.

The Cheek album and singles campaign – Tappin Gofton – 15.017

Eight: 48 Issues 1-3 – Leterme Dowling – 23.01
Large-format newsprint magazine on art and design.

The Geometry of Pasta – Here Design – 3.091
Book on the perfect way to cook pasta.

WWF Photoshooting – Leo Burnett Moscow – 6.019
A special QR-code T-shirt was designed that enabled the wearer, both when visiting certain shops and sitting in front of their computer at home, to experience the horror of the massacre of Siberian tigers as blood appeared to seep out of their chests.

The Wonderful World of VH1: Anti Rockstar – Y&R New York – 19.011
A rock star and his perfect opposite meet with fateful, bizarre consequences.

aWeb developer ad – This Is Real Art – 14.048
Job ad written in wittily appropriate style.

Bloomberg Businessweek – Redesign – Bloomberg Businessweek – 23.03/23.04/11.013

Sneaker Mastermind – SapienNitro London – 7.017
Foot Locker ad in which a sneaker freak is spanked by his girlfriend and can tell the type of shoe she is using each time just from its feel on his buttocks.

More from CR

The new Little Chef

Venturethree has completed an overhaul of Little Chef that sees the brand adopt what the consultancy claims is a ‘Wonderfully British’ approach. And ‘Charlie the Chef’ has a new outfit too


Penguin’s Great Food series features 400 years of culinary writing encased in beautiful covers by Coralie Bickford-Smith.

Design studio of the Year – Browns

In 2010, this was a three-way tie between Why Not Associates, Pentagram and Music. This year’s featured work comes from similarly diverse sources offering up no one stand-out studio in terms of numbers alone. This is one of the reasons that we changed our methodology this year to allow for other criteria to be taken into consideration.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency