When Jacob Cole, a ‘passenger service agent’ (PSA) on the Docklands Light Railway in London, was asked to inject a bit of personality into his train announcements, he found it came easily. From a mix of pragmatism – a need to slow his words down so that his messages would be understood – and the natural, deep cadences of his voice, the Barry White of the DLR was born. Throw in a catchphrase – “Oh yeahhhh” – and the rail network had a Twitter sensation on their hands.
Join our community
This article is available only to subscribers. You can join here.
CR's premium content is available only to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries.
+44 (0)2072923703 or email@example.com