Good morning Lewisham!

The daily commute is never very funny, but the DLR in London has found that putting a bit of comedy and personality into its on-train announcements has made its passengers’ journeys a lot more pleasant, while also solving a business problem.

When Jacob Cole, a ‘passenger service agent’ (PSA) on the Docklands Light Railway in London, was asked to inject a bit of personality into his train announcements, he found it came easily. From a mix of pragmatism – a need to slow his words down so that his messages would be understood – and the natural, deep cadences of his voice, the Barry White of the DLR was born. Throw in a catchphrase – “Oh yeahhhh” – and the rail network had a Twitter sensation on their hands.

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here

PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)