Malt has been scribbling on the interior walls of McCann’s art deco building since January, to tie up with the identity work and animations he completed for the agency late last year.
“Having spoken with everyone at McCann’s, from the ceo to the tea lady, I’ve tried to build an informed but impartial insight into how the agency works and produce images that illustrate that,” says Malt.
“We thought the walls of our agency would be the perfect place for us to inject our personality and our work,” says McCann executive creative director Brian Fraser who, with fellow ecd Simon Learman, commissioned Malt to do the work. “What started off as an idea between the three of us has moved into the entire agency, bringing with it a sense of community.”
Malt has drawn on every floor of the building and, most impressively, over the walls in the central atrium – which now makes for a particularly inviting waiting area for visitors. “I’ve been in the locked biscuit room on the fourth floor, the Spanish language room in the basement, on the roof, in the wall spaces, under tables, on the ceilings, everywhere,” he says. “And I spent six weeks strapped to a wobbly 47 foot sca≠olding tower in the atrium.”
Apparently the job has been scheduled to finish three times but Malt keeps finding spaces to doodle on. “Perhaps the work can take the place of the Forth Bridge simile, which is now redundant due to some sort of mega durable paint,” he says. “I can still see a lot of white space in that building.”