McDonald’s ads use golden arches for wayfinding

Simple and elegant new poster campaign from McDonald’s Canada features parts of the brand’s iconic logo used to direct motorists to the nearest McDonald’s outlet.

Posters directing hungry customers to restaurants just off a motorway are rarely the most considered pieces of advertising, and can therefore often look a bit of a mess, even for major brands.

It was this insight that gave ad agency Cosette in Canada the idea to create a more stylish billboard for McDonald’s, which uses sections of the distinctive golden arches logo to point drivers in the right direction.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.